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Who We Are??

About APN

We are authorized Business Correspondents to Banks and Non-Banking Financial Companies (NBFC’s) in India. ‘APN CAPITAL’ is presently involved in providing micro-loans under the JLG model, individual enterprise loan (MSME), credit-linked insurance, on behalf of our banking partner.

We provide financial products and services in an efficient and transparent manner.

‘APN CAPITAL’ is promoted by professionals with extensive knowledge and experience in the Banking and NBFC industry, with a strong belief in responsible lending.

APN CAPITAL’s three key objectives:

  • Making the Saksham Ecosystem to make SakshamGram, Responsible, Sustainable, Sensible and Saksham.
  • Talent Acquisition and Talent Management for Bharat Youth.
  • To be catalyst in the Rural Entrepreneurship Development and Impactful Social Change.

‘APN CAPITAL’ is presently operating with Three branches in Maharashtra and in the process of expanding to Rajasthan, Gujarat & Karnataka.



Our Value:

Our Mission

To be a preferred choice for the financial services needs of underserved rural entrepreneurs. A catalyst in the growth of their enterprise and livelihood in a sustainable and responsible manner.

Our Vision

To be a trusted provider of customer centric financial solutions for the socio-economic development of rural India.

Corporate Identity:


The core elements of the logo of APN CAPITAL are an adaptation of the APN Group logo, and reflect what we stand for: Connecting People and Place, all 3 words being equally important.


Colour Scheme:

‘Fuchsia’ is the colour of prosperity, abundance and empowerment. It is also a non-conformist colour representing the innovative nature of the buisness as well as the group at large. ‘Turmeric’, is the colour of knowledge, sanctity and auspiciousness. It stands for a continuous quest for solving new problems and learning new ways of serving customers.

Together, these colours represent a sacred bond between the organisation and its stakeholders.

The logo also amplifies the Brand Promise of APN CAPITAL captured in the statement ‘Grow Your Wealth Everyday’ or ‘Write Your Destiny’.

 The lines also reflect the spirit of the company in another manner: no line can ever be drawn without effort and initiative by individuals, to walk their individual journeys or make the connections between people.

The lines are, therefore, visual extensions of the handwritten stories of real people impacted by the work of APN CAPITAL, and of the networks of connections being enabled by APN GROUP. Derived from stories and connections, they form the graphic element for all communication.

Our Partners

Lending & Broking Partners
Broking Partners
Lending Partners
Lending Partners
Insurance Partners